Designing beyond the surface of MPD

Client
Beyond Energy

Expertise
UI/UX, Web Design, Product Design

Role
Lead UI/UX Designer

Agency
Strut Creative

Beyond Energy is a global leader in managed pressure drilling (MPD), pushing innovation in safety, efficiency, and drilling precision.

The challenge

Beyond's previous website didn’t reflect the sophistication of their technology or their position as an industry trailblazer, so they partnered with us to build a digital presence that matched their forward-thinking approach. Our goal was to design a modern website that communicates complex MPD technology in a way that’s clear, credible, and easy for a global audience to understand. The site needed to balance deep technical detail with accessibility, serving both industry experts and new potential clients.

The solution

A bold, modern visual system

Serving as the lead designer with full ownership of the creative direction, I designed a clean, high-contrast interface with strong typography, technical cues, and a structured layout that reflects Beyond Energy’s advanced positioning. The visual style is confident and minimal, allowing their technology to take centre stage.

Clear, intuitive navigation

The new site architecture breaks down MPD services, tools, and technologies into simple, scannable sections. Users can quickly move between high-level overviews and deep technical content without friction.

Interactive MPD training tool

To help users understand MPD operations, we designed an interactive training experience where they can adjust drilling parameters and pressure limits. The tool demonstrates whether the drilling window can be maintained, translating a complex concept into an accessible, hands-on moment.

Custom portals for investors and clients

I designed secure, branded portals tailored to each audience thus providing investors and customers with exclusive access to data, reports, product alerts, and training materials.

The outcome

The redesigned site gives Beyond Energy a digital presence that finally matches their reputation. It clearly communicates their leadership in MPD, provides a streamlined user experience, and offers interactive tools that deepen user understanding. The result is a website built for a global audience thats engaging, informative, and designed for long-term scalability.

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