[ About Me ]
Hey, I’m Vee.
Formally, Veronica.
A Senior Digital Designer with 7+ years of experience crafting beautiful, intuitive digital experiences that deliver real results. Currently, I’m leading digital projects at Strut Creative, guiding ideas from early strategy all the way to final handoff, making sure every detail is both highly functional and visually polished.
I love partnering with PMs, creative directors, strategists, and clients to find result-driven design solutions. For me, the sweet spot is pairing user insights with solid design craftsmanship to build digital experiences that solve real problems, elevate brands, and actually connect with people.
Areas of Expertise
UX Strategy | Web Design | UI Design | Product Design | Information Architecture | User Experience Design | User Flows | Wireframing | Interactive Prototyping | High-Fidelity Design | Responsive Design | Design Systems | Accessibility (AODA & WCAG) | UX Audits | Content Strategy | Digital Campaigns | Visual Identity Systems | Motion Design | Design-to-Development Handoffs | Stakeholder Collaboration | Cross-Functional Leadership | CMS Strategy & Training | AI-Assisted Design Workflows | Workflow Automation & AI Integration
[ Work ]
Experience
Strut Creative
Senior Digital Designer
2022 - Present
The 4D
Graphic Designer
2019 - 2021
Freelance
Graphic Designer
2018 - Present
[ School ]
Education
RED Academy, Toronto
UI Designer Professional Certificate
January 2019 - March 2019
Centennial College of Applied Arts and Technology, Toronto
Certificate in Digital Publishing and Design
2016 - 2018
University of Guelph-Humber, Toronto
Honours Bachelor of Business Administration–University of Guelph
2008 - 2012
University of Guelph-Humber, Toronto
Diploma in Marketing–Humber College
2008 - 2012